What your business needs from AI is realistic predictions that identify hidden opportunities to maximize business impact. AI can help predict which of your sales opportunities are more likely to close, which marketing campaigns will generate more leads, or which online promotions will prevent abandoned shopping carts. Accuracy certainly seems like what we want – we want the predictions from our AI to be right. So, where does accuracy go wrong?
Does your AI have high accuracy but still not achieve the results that you want? Are you training it on the results that you care about?