Smarter Marketing Optimization
with AI
Discover how CMOs and marketing leaders are turning to AI from Aible
to identify their ICP (Ideal Customer Profile), optimize lead and opportunity
scoring, sharpen business development, improve web and social media
channels, reduce customer churn, improve upsell, and much more.

High-Impact AI Use Cases in Marketing

Lead
Scoring

Customer
Churn Reduction


Upsell

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Lead Scoring

With buying patterns in flux, you need to better identify and prioritize opportunities and territories that are most likely to convert. Aible enables marketers to score qualifying leads with characteristics that are similar to your ICPs and prioritize top of the funnel targets across roles, industries, functions, and other factors.

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Customer Churn Reduction

Retaining high-value customers is more important than ever as the cost of acquiring new customers continues to rise and in-person events are slow to return. Aible helps organizations significantly reduce churn by proactively Identifying at-risk customers based on recent behaviors and automatically sending messaging and promotional offers at the right moment and through the right channel.

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Upsell

Marketers are being challenged to drive more value from existing customers. Aible helps organizations improve upsell efforts by identifying the specific drivers that make it more or less likely for a customer to move to a higher value and personalizing offers to specific customers based on preferences, lifetime value, RFM (recency, frequency, monetary value) scores, and other factors.

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Who Benefits from AI-Based Marketing

CMOs

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Demand Gen Teams

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Business Developers

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Customers

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  • CMOs

    Aible helps CMOs and marketing leaders optimize spend by quickly identifying their Ideal Customer Profile and target customers with highly personalized offers through the right channels.

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  • Demand Gen Teams

    Aible helps predict the likelihood a customer will engage with a particular channel or campaign and identifies which campaigns and channels to double down on and which to pause.

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  • Business Developers

    Aible helps inside sales or biz dev teams maximize overall profit across acquisition, renewal, and upsell and prioritize leads across different product lines and sales groups.

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  • Customers

    Aible helps significantly lower customer churn by identifying at-risk customers based on recent behaviors and automatically sending them personalized messages at the right moment and channel.

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Marketing Optimization in Action

Read the case study to see how Aible helped Lengow identify
customers with 50X value with AI.

AI in Marketing for CMOs and Marketing Leaders




Marketers face significant challenges as businesses adjust to shifting consumer buying patterns and disrupted marketing channels. CMOs and marketing leaders are already applying AI to optimize every aspect of their marketing efforts, from lead discovery and upsell to social media optimization and customer churn reduction.
Here’s how Aible can help with your critical marketing use cases:

CMO

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Demand Generation

Lead Discovery

Increase productivity and drive conversion rates of your business development and sales teams by qualifying leads with characteristics that are similar to your ICPs and prioritize top of the funnel targets across roles, industries, functions and other factors.

Opportunity Scoring

Accelerate conversion rates by identifying and prioritizing opportunities and territories that are most likely to convert.

Paid Advertising Campaigns

Maximize your return on ad spend by targeting prospects and customers who have the highest propensity to buy and avoid targeting ads to those who are unlikely to purchase.

Campaign and Cross-Channel Optimization

Predict the likelihood a customer will engage (open, click-through, convert, and/or unsubscribe) with a particular channel (email, social, and so on), device, or campaign and identify which campaigns and channels to double down on, and which ones to pause based on how they impact conversions.

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Digital Marketing

Web and Social Optimization

Optimize marketing strategy across paid advertising versus organic program performance.

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Field Marketing

Event Recommendations

Prioritize the most impactful events across in-person versus virtual and across territories that will deliver the biggest return and help CMOs allocate budgets accordingly.

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Product Marketing

Creative and Audience Optimization

Optimize the message for audiences by identifying top performing content, creatives and keywords that impact CTR and conversion, and help product marketing and digital marketing teams perform better.

Customer Experience

Drive customer engagement by tailoring messages and offers to specific customers, based on preferences, lifetime value and RFM (recency, frequency, monetary value) scores.

Product Campaign Mix

Identify which products to prioritize in a campaign and allocate resourcing based on which prospects are likely to convert to sales opportunities.

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Business Development

Promotion Optimization

Maximize overall profit across acquisition, renewals, and upsell by gauging propensity to purchase and target customers or prospects with personalized offers.

Lead Optimization

Prioritize leads to inside sales teams across different product lines and sales groups, such that they maximize profits.

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Customer

Customer Churn

Lower churn by proactively Identifying at-risk customers based on recent behaviors and automatically send messaging and promotional offers at the right moment and channel.

Targeted Offers

Identify most likely to close customers and target with custom promotional offers through the relevant channels.

Product Recommendations

Make immediate recommendations on the next best product or service that might meet the prospects need to those who might need help with making a purchase that matches their needs

High Value AI Use Cases

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Retail
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Industry_Healthcare
Industry_Banking
Industry_Insurance
Industry_Government

High Value AI Use Cases for Telecommunications

The telco industry continues to experience rapid change as consumer behavior shifts towards telecommuting, and the 5G rollout promises to open new opportunities. Aible helps telco companies reduce customer churn by targeting customers with the right tactics to maximize lifetime value at the lowest possible cost, while also optimizing leads across different product lines and sales groups. Aible also helps call centers increase customer satisfaction by proactively routing calls to the best available service group based on lifetime value and the complexity of the service call.

High Value AI Use Cases for Retail

The retail industry continues to be under tremendous pressure from online competitors and a more demanding consumer base. Aible helps leading retail organizations optimize and personalize promotions to maximize cross-sell and up-sell opportunities, monitor and take action against inventory loss from fraud and employee error, decide when to expedite inventory to match demand spikes, and reduce avoidable returns. Aible also helps retail stores optimize inventory, logistics and staffing, and make better data-driven decisions that take into account the long-term value of customers and how to prioritize them.

High Value AI Use Cases for Higher Education

Artificial intelligence is rapidly being adopted by Higher Education to improve student and faculty outcomes and optimize institutional initiatives. Aible helps higher education institutions anticipate enrollment trends, optimize recruitment efforts, elevate academic performance, improve alumni donor outreach prioritization and more. With Aible, institutions can create segmented retention strategies for different sets of students and target them with highly personalized messages to retain them.

High Value AI Use Cases for Healthcare

The healthcare industry faces increased pressure to leverage technology to deliver better patient outcomes at lower costs. Aible helps leading healthcare organizations increase the quality of care, improve operational efficiency, and reduce fraud, resulting in increased revenue, reduced cost, mitigated risk, and better health outcomes. Aible enables providers to predict in advance patients likely to miss appointments and proactively contact them to improve healthcare and reduce clinician downtime as well as determine which members are likely to churn in order to target them with the optimal tactics.

High Value AI Use Cases for Banking

Banking leaders are already applying AI to win new business, evaluate creditworthiness, and reduce fraud, resulting in increased revenue, reduced cost, and mitigated risk. Aible helps banks reduce customer churn by gauging the risk of losing high-value customers and optimize sales by predicting the likelihood of a customer purchasing a given product, while optimizing the sales team’s resources. Aible also mitigates credit risk by identifying high-risk applicants to avoid unnecessary debt collection.

High Value AI Use Cases for Insurance

Leading insurance companies are already applying AI to predict how customer needs are evolving, improve claim management, and reduce fraud, resulting in increased revenue, reduced cost, and mitigated risk. Aible helps insurers optimize leads across different product lines and sales groups to maximize profits and determine which policies are likely to churn in order to increase retention. Aible also improves fraud detection by predicting which claims are likely to be fraudulent to optimize claim investigation resources and quickly process valid claims.

High Value AI Use Cases for Government

Governmental agencies are increasingly being asked to do more with less. The recovery from COVID places new demands, even as budgets tighten. Aible helps governmental agencies improve employee recruitment by identifying top candidates to pursue based on past outcomes and optimize employee retention by identifying employees at the greatest risk of churning in order to take early action. Aible also improves child and domestic welfare by identifying cases that are likely to require early intervention and mitigates unemployment fraud by proactively flagging fraudulent claim submissions.

 
 Most products claim to be easy to use by a business user, Aible actually is. It informs you of the outcome in dollar terms which makes decision making  extremely easy"

Resources

BLOG

3 High-Impact AI Use Cases for Higher Education

Higher Education Is Facing Unprecedented Challenges. In the last decade, the US has seen an enrollment decline rate of over 2 million students. Now in the wake of Covid, institutions are faced with a fresh set of problems around student enrollment, student and faculty retention, donor engagement, marketing spend optimization and more.

May 2021
NEWS

Today’s AI isn’t prepared for the messiness of reality

Most AI practitioners are training their models in sterile environments using cleaned data. But future, real-world data will always be imperfect.

May 25th 2021
ON DEMAND WEBINAR

Strategy-First: 
The Key to AI Success

Businesses often unwittingly deploy a set of tactics with their AI that’s in conflict with their overall strategic objectives.