with 50X Value with AI
Lengow is an e-commerce automation SaaS solution that helps brands and distributors improve performance. Automate business processes and grow internationally. Lengow helps online retailers with their e-commerce strategy, by enabling them to optimize product data and sell their products worldwide on all distributions channels: marketplaces, comparison shopping engines, affiliate platforms, display and retargeting.
“Aible has been a game-changer for our marketing, sales, and customer success teams. At first, we were not sure that our data was sufficiently large or clean enough to launch an AI project. Within days, Aible showed us how AI could immediately extract value from our data and showed us real economic impact. We are already pursuing additional use cases around customer churn prevention, lead scoring and marketing spend optimization.”
– Frédéric Clement, Chief Marketing Officer, Lengow
3,600 Merchants across 45 countries
Opportunity & Use Case
Ideal Customer Profile (ICP) Targeting
Lengow wanted to clearly understand their ideal customer profile (ICP) and identify which customers, currently paying a monthly subscription, would move to a premium level. Lengow wanted to identify the specific drivers that made it more or less likely for a customer to move to 50X value.
Aible helped Lengow's marketing and analytics team identify and target their ideal customer profile and also provided the specific business drivers to prioritize high-value customers. Within weeks Aible was able to generate recommendations with the data and resources that Lengow had access to. Lengow now has a clear scoring of customers and Aible helped them identify customers with 50x value.
Aible Solution Timeline
Lengow’s CMO, marketing team, and data analyst worked with Aible to get a deeper understanding of their use case, business goals, and the data available to train AI models.
It was decided that Aible would deliver to Lengow the primary customer drivers and score the data to know which customers to pursue and in what priority. The Lengow team had some initial concerns that their data wasn’t good enough to train AI models, but Aible showed how AI can create significant value from even small amounts of data.
Within one month, Aible clearly identified Lengow’s ideal customer profile and the specific business drivers for high-value customers. By analyzing the drivers, Aible showed Lengow which customers with specific characteristics are more likely to fall into a 50x value segment.
High Value Use Cases
High Value Use Cases for Telecommunications
The telco industry continues to experience rapid change as consumer behavior shifts towards telecommuting, and the 5G rollout promises to open new opportunities. Aible helps telco companies reduce customer churn by targeting customers with the right tactics to maximize lifetime value at the lowest possible cost, while also optimizing leads across different product lines and sales groups. Aible also helps call centers increase customer satisfaction by proactively routing calls to the best available service group based on lifetime value and the complexity of the service call.
High Value Use Cases for Retail
The retail industry continues to be under tremendous pressure from online competitors and a more demanding consumer base. Aible helps leading retail organizations optimize and personalize promotions to maximize cross-sell and up-sell opportunities, monitor and take action against inventory loss from fraud and employee error, decide when to expedite inventory to match demand spikes, and reduce avoidable returns. Aible also helps retail stores optimize inventory, logistics and staffing, and make better data-driven decisions that take into account the long-term value of customers and how to prioritize them.
High Value Use Cases for Higher Education
Artificial intelligence is rapidly being adopted by Higher Education to improve student and faculty outcomes and optimize institutional initiatives. Aible helps higher education institutions anticipate enrollment trends, optimize recruitment efforts, elevate academic performance, improve alumni donor outreach prioritization and more. With Aible, institutions can create segmented retention strategies for different sets of students and target them with highly personalized messages to retain them.
High Value Use Cases for Healthcare
The healthcare industry faces increased pressure to leverage technology to deliver better patient outcomes at lower costs. Aible helps leading healthcare organizations increase the quality of care, improve operational efficiency, and reduce fraud, resulting in increased revenue, reduced cost, mitigated risk, and better health outcomes. Aible enables providers to predict in advance patients likely to miss appointments and proactively contact them to improve healthcare and reduce clinician downtime as well as determine which members are likely to churn in order to target them with the optimal tactics.
High Value Use Cases for Banking
Banking leaders are already applying AI to win new business, evaluate creditworthiness, and reduce fraud, resulting in increased revenue, reduced cost, and mitigated risk. Aible helps banks reduce customer churn by gauging the risk of losing high-value customers and optimize sales by predicting the likelihood of a customer purchasing a given product, while optimizing the sales team’s resources. Aible also mitigates credit risk by identifying high-risk applicants to avoid unnecessary debt collection.
High Value Use Cases for Insurance
Leading insurance companies are already applying AI to predict how customer needs are evolving, improve claim management, and reduce fraud, resulting in increased revenue, reduced cost, and mitigated risk. Aible helps insurers optimize leads across different product lines and sales groups to maximize profits and determine which policies are likely to churn in order to increase retention. Aible also improves fraud detection by predicting which claims are likely to be fraudulent to optimize claim investigation resources and quickly process valid claims.
High Value Use Cases for Government
Governmental agencies are increasingly being asked to do more with less. The recovery from COVID places new demands, even as budgets tighten. Aible helps governmental agencies improve employee recruitment by identifying top candidates to pursue based on past outcomes and optimize employee retention by identifying employees at the greatest risk of churning in order to take early action. Aible also improves child and domestic welfare by identifying cases that are likely to require early intervention and mitigates unemployment fraud by proactively flagging fraudulent claim submissions.
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