Aible Helps Lengow Prioritize Customers
with 50X Value with AI

Lengow History

Lengow is an e-commerce automation SaaS solution that helps brands and distributors improve performance. Automate business processes and grow internationally. Lengow helps online retailers with their e-commerce strategy, by enabling them to optimize product data and sell their products worldwide on all distributions channels: marketplaces, comparison shopping engines, affiliate platforms, display and retargeting.

“Aible has been a game-changer for our marketing, sales, and customer success teams. At first, we were not sure that our data was sufficiently large or clean enough to launch an AI project. Within days, Aible showed us how AI could immediately extract value from our data and showed us real economic impact. We are already pursuing additional use cases around customer churn prevention, lead scoring and marketing spend optimization.”

– Frédéric Clement, Chief Marketing Officer, Lengow

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Industry

E-commerce, SaaS

Founded

2009

Based In

Paris, France

Customers

3,600 Merchants across 45 countries

Opportunity & Use Case

Ideal Customer Profile (ICP) Targeting

Industry

E-commerce, SaaS

Challenge

Lengow wanted to clearly understand their ideal customer profile (ICP) and identify which customers, currently paying a monthly subscription, would move to a premium level. Lengow wanted to identify the specific drivers that made it more or less likely for a customer to move to 50X value.

Aible Solution

Aible helped Lengow's marketing and analytics team identify and target their ideal customer profile and also provided the specific business drivers to prioritize high-value customers. Within weeks Aible was able to generate recommendations with the data and resources that Lengow had access to. Lengow now has a clear scoring of customers and Aible helped them identify customers with 50x value.

Quick Win Tips

Aible Solution Timeline

Day 1

First Meeting

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Week 1

Project Delivery

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Week 4

Guaranteed Impact

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Day 1

First Meeting

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Week 1

Project Delivery

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Week 4

Guaranteed Impact

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High Value Use Cases

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High Value Use Cases for Telecommunications

The telco industry continues to experience rapid change as consumer behavior shifts towards telecommuting, and the 5G rollout promises to open new opportunities. Aible helps telco companies reduce customer churn by targeting customers with the right tactics to maximize lifetime value at the lowest possible cost, while also optimizing leads across different product lines and sales groups. Aible also helps call centers increase customer satisfaction by proactively routing calls to the best available service group based on lifetime value and the complexity of the service call.

High Value Use Cases for Retail

The retail industry continues to be under tremendous pressure from online competitors and a more demanding consumer base. Aible helps leading retail organizations optimize and personalize promotions to maximize cross-sell and up-sell opportunities, monitor and take action against inventory loss from fraud and employee error, decide when to expedite inventory to match demand spikes, and reduce avoidable returns. Aible also helps retail stores optimize inventory, logistics and staffing, and make better data-driven decisions that take into account the long-term value of customers and how to prioritize them.

High Value Use Cases for Higher Education

Artificial intelligence is rapidly being adopted by Higher Education to improve student and faculty outcomes and optimize institutional initiatives. Aible helps higher education institutions anticipate enrollment trends, optimize recruitment efforts, elevate academic performance, improve alumni donor outreach prioritization and more. With Aible, institutions can create segmented retention strategies for different sets of students and target them with highly personalized messages to retain them.

High Value Use Cases for Healthcare

The healthcare industry faces increased pressure to leverage technology to deliver better patient outcomes at lower costs. Aible helps leading healthcare organizations increase the quality of care, improve operational efficiency, and reduce fraud, resulting in increased revenue, reduced cost, mitigated risk, and better health outcomes. Aible enables providers to predict in advance patients likely to miss appointments and proactively contact them to improve healthcare and reduce clinician downtime as well as determine which members are likely to churn in order to target them with the optimal tactics.

High Value Use Cases for Banking

Banking leaders are already applying AI to win new business, evaluate creditworthiness, and reduce fraud, resulting in increased revenue, reduced cost, and mitigated risk. Aible helps banks reduce customer churn by gauging the risk of losing high-value customers and optimize sales by predicting the likelihood of a customer purchasing a given product, while optimizing the sales team’s resources. Aible also mitigates credit risk by identifying high-risk applicants to avoid unnecessary debt collection.

High Value Use Cases for Insurance

Leading insurance companies are already applying AI to predict how customer needs are evolving, improve claim management, and reduce fraud, resulting in increased revenue, reduced cost, and mitigated risk. Aible helps insurers optimize leads across different product lines and sales groups to maximize profits and determine which policies are likely to churn in order to increase retention. Aible also improves fraud detection by predicting which claims are likely to be fraudulent to optimize claim investigation resources and quickly process valid claims.

High Value Use Cases for Government

Governmental agencies are increasingly being asked to do more with less. The recovery from COVID places new demands, even as budgets tighten. Aible helps governmental agencies improve employee recruitment by identifying top candidates to pursue based on past outcomes and optimize employee retention by identifying employees at the greatest risk of churning in order to take early action. Aible also improves child and domestic welfare by identifying cases that are likely to require early intervention and mitigates unemployment fraud by proactively flagging fraudulent claim submissions.

Resources

eBOOK

5 Quick Wins to Accelerate Value from Your CRM

Customer Relationship Management (CRM) platforms are good at telling a sales team where they are and how they got there.

ON DEMAND WEBINAR

Strategy-First: 
The Key to AI Success

Businesses often unwittingly deploy a set of tactics with their AI that’s in conflict with their overall strategic objectives.

BLOG

Make CRM Smarter with AI

CRM software has created plenty of operational efficiencies, helping sales teams navigate customers through the entire lifecycle, from sales lead to company advocate. At its best, CRM helps sales teams