Posted by Arijit Sengupta ● Apr 21, 2020 1:13:59 PM

How Strategy and Tactics Come Together in Aible Business


Aible Business enables organizations to bring strategy and tactics together in order to navigate turbulent times. Now more than ever, organizations need to formulate a clear business strategy based on informed assumptions and have that align with tactics in order to respond and scale to rapidly changing business conditions.


Here’s how Aible Business unites strategy and tactics:


1. Aible enables you to explore many possibilities based on your business assumptions.

Aible enables users try out dozens or even hundreds of scenarios to see how different business assumptions (such as sales visits, margin, and deal size for a sales optimization use case) would impact the business.

2. Aible helps you make smart resourcing decisions.

Organizations need to decide how they can optimally reallocate budgets when market conditions shift significantly. Given your business assumptions, Aible Business helps you decide what your optimal resourcing is, such as how many salespeople you should have or how your marketing budget should be reallocated. Aible automatically balances your resources across different subgroups such as regions, products, marketing campaigns, sales teams, and more.

3. Aible creates a portfolio of AI models that cover many different business realities.

Unique among AI providers, Aible creates an efficient frontier of models that cover many potential business realities, and deploys them automatically. The portfolio of models covers a wide range of business scenarios, including ones you haven’t explicitly considered. That’s especially important at a time when the range of possible scenarios is immense. Aible automatically selects the model that’s optimal for your current assumptions and resourcing, which is reflected in the adjusted profit and revenue figures that Aible Business calculates for the optimal model. At every step, Aible preserves your options. You aren’t locked into testing just a few scenarios or deploying a single model.

4. Aible enables continuous refinements as business conditions change.

Aible enables rapid micro-adjustments as business realities evolve. Aible empowers people on the front line to provide feedback based on the business realities they’re seeing on the ground. End users can provide feedback when the assumptions are no longer correct or if the AI is telling them to do something that doesn’t align with their preferences or what they’re encountering day-to-day. That feedback in turn informs management and the people creating the AI models so that adjustments can be made quickly and collaboratively.

5. Aible unifies strategy and tactics.

In this way, Aible enables organizations to align on complex strategies while still retaining the ability to adjust tactics to respond to changing business circumstances. The tactic of what AI you should use is chosen seamlessly, based on your current business assumptions, resourcing, and strategy. With Aible, strategy and tactics always work in concert. That’s essential at a time when businesses are being challenged to determine what they should do next and how to do it at scale.