Customer Spotlight 10 - Leading Education Services

Company Profile

Leading global provider of specialist higher education and careers information and solutions.

Industry

Education Administration Programs

Region

Global

Challenge

The Chief Data and Analytics Officer’s team aimed to optimize their digital advertising budget allocation and overall marketing spend as they targeted prospects at recruitment events.

Solution

Customer and marketing spend data was staged in a secure AWS data lake. With cost benefit information, Aible identified only those prospects who had not yet made up their decisions, in order to optimize targeting and market spend. Within days, Aible identified patterns including one where their marketing efforts 7 days prior to any event wasn’t delivering any business impact.

Outcome

50% decrease in marketing spend without a change in conversion rate.

"Within 3 weeks, Aible demonstrated significant value. We are already spotting opportunities for further cost saving and are looking forward to the roll out.”

- Chief Data and Analytics Officer

Use Case & Project Details

Use Case

Marketing spend optimization by targeting prospects (who hadn’t made decision)
Potential Project Results

50% marketing cost savings
Time from data provision to project completion:

17 days
Elapsed time from start of data evaluation to actionable insights on serverless infrastructure:

8 minutes